Putting the Final in Final Product

Currently, I am working on the initial parts of my final product. I have finalized what my product will my and I have a pretty good idea of what it will look like, so now it is a matter of putting pen to paper. Although the deadline for submission of our final product is April 12th, I am adamant on my goal to get it done before because of the unpredictability on how long the project will take and to allow me time to double-check my work. 

I am currently working closely with my mentor on my final product. He has helped me so far set the groundwork for my commercial. We have talked a lot about the commercial's role in both the consumer's and company's minds. It needs to send a message and complete a task that satisfies both parties. When talking about customers I want my commercial to show them a product and why they need it. Not only this but I want it to solve a problem that they already have. And as we talk about the company's perspective I want the commercial to promote a certain positive idea of the company while also increasing brand recognition. Both goals will utilize the athletes present in the commercial tapping into their pre-existing followings and personalities.